Hawaiianize was born from both resilience and inspiration.

For 20 years, our founder built a chain of white resort-wear boutiques across the Caribbean and Florida Keys: from Nassau to Cozumel, St. Maarten to Key West. These stores became havens for travelers seeking timeless island elegance.

Then came Hurricane Irma. In one week, the winds erased years of work across multiple islands. But out of that loss came a new beginning.

During that time of rebuilding, a close Polynesian friend, a princess from Moorea, in French Polynesia, gifted him a simple Moorea t-shirt. With a smile, she reminded him that her people are descendants of Hawaii, and that the Aloha spirit is not just about islands, but about rising after every storm. That gift became more than fabric. It became a spark.

From that spark, Hawaiianize was created in Florida, a modern resort-wear brand carrying the strength of the Caribbean, the elegance of island living, and the timeless soul of Hawaii. Every shirt is a reminder of resilience, travel, and the spirit of Aloha.

Today, Hawaiianize is proud to design and deliver premium resort-wear for travelers around the world, apparel made to move from oceanfront mornings to sunset dinners with ease.

Hawaiianize: Born from the islands, inspired by Aloha.