About Us
Born in Miami—a vibrant, sun-soaked crossroads for global travelers—Hawaiianize was created to celebrate the spirit of paradise year-round. With South Florida as our home, we understand that resortwear isn’t just seasonal—it’s a lifestyle.
Hawaiianize designs and delivers stylish, comfortable destination wear that embodies the warmth, joy, and energy of the Aloha spirit. Whether through manufacturing, retail, or wholesale, our mission is simple: to share the essence of Hawaiian culture one thoughtfully crafted piece at a time.
— Gilles De Sola, CEO
Our Story
Before Hawaiianize, our journey began in 2004 with a dream: to build a European-inspired “Complete White” fashion brand across the Caribbean. Over the next decade, we opened ten stores in breathtaking destinations like St. Maarten, Nassau, Cozumel, and St. Thomas—creating unforgettable memories, lasting friendships, and a loyal global clientele.
In 2015, we expanded into Florida, including a landmark two-story boutique on Key West’s famed Duval Street. Life was fast, exhilarating, and full of momentum—until Hurricane Irma struck in 2017. The storm devastated our stores and wiped out thirteen years of work in just days.
But out of that loss came a moment of divine inspiration.
While setting up a pilot store in Naples, FL in 2018, we met a Tahitian princess who shared the deeper meaning of the Aloha spirit—a harmony of heart and mind that connects us to our true selves. She gifted us a tribal tattoo T-shirt, said a powerful ancestral prayer, and left us with the strength to begin again. That spark ignited Hawaiianize.
Reborn with a deeper purpose, Hawaiianize became more than a brand—it became a movement to spread positivity through tropical-inspired fashion, wherever life takes you.
By 2019, we had returned to the Caribbean, opening Hawaiianize Philipsburg and Hawaiianize Maho in beautiful St. Maarten. Our commitment continues to grow—to inspire and uplift through resortwear that blends the magic of Hawaii, the energy of the Caribbean, and the freedom of coastal living.
From breezy linen shirts to embroidered details full of personality, Hawaiianize brings vacation-ready style to travelers and locals alike. Whether you're island hopping or city strolling, our clothes are made to move with you—filled with the spirit of aloha, and made to last.
— Gilles De Sola, CEO